Smart living at the heart of Doha.
A marketing site and companion home-automation app for Msheireb Downtown Doha: the world's first sustainable downtown. The site sells the district's vision; the app puts climate, energy, devices and visitor access in residents' hands.
One district, two surfaces
Msheireb Downtown Doha is a fully sustainable, hyper-connected district, and it needed a digital presence to match. The challenge: tell a world-class urban story and hand residents real control of their homes.
We shaped both halves. A cinematic marketing site walks visitors from the signature tram through recognition, services and resident life. A companion app turns the smart-home promise into everyday taps: temperature dials, energy estimates, device rooms and family access.
We owned the experience and the front-end across both: the responsive marketing site, the app's home, control and access flows, and a single visual language rooted in Msheireb's plum, teal and desert-cream identity.
From district story to device control
A scroll-led narrative: hero, recognition, services, resident life, areas and app download.
A daily dashboard for climate, energy and rooms of connected devices.
A tactile temperature dial, automatic modes and per-room device toggles.
Share seamless entry and smart-home features with loved ones in a tap.
The home, in your pocket
The page, section by section
One long landing page, broken into the six moments that carry a visitor from arrival to download.
What makes Msheireb feel smart
A narrative built around LEED-certified buildings and human-centric design.
Live indoor/outdoor temps, humidity and an estimated monthly energy bill.
A satisfying circular thermostat with automatic mode and quick adjust.
Switch between rooms and toggle lighting, AC, TV and cameras instantly.
The Msheireb palette
A district that lives
online and at home.
From the marketing site's tram-lit hero to the app's temperature dial, one smart-living system, end to end.
See the site sections