Product Design & UX Engineering

Products people actually love to use

SmartWealth — home screenSmartWealth — KYC verification stepAl Hilal — digital banking appWimsa — clinic managementRelated — restaurant table bookingMsheireb — smart home controlMoods — AI fashion store, Discover screenTahakkom — the full Riyadh command wall
Services

Services built around the whole product.

01Product DesignUser researchWireframesUser flowsPrototypingJourney mappingUsability testing
02UX / UI DesignFigmaInteraction designDesign systemsAccessibilityDesign tokensResponsive UI
03Front-End EngineeringReactNext.jsAngularTypeScriptTailwindGit
04Product StrategyBusiness goalsUser needsFeature planningMetricsRoadmappingWorkshops
NabiltheNabLabs
12+years
design → ship
About

From product idea to polished experience.

Hello 👋 I’m Nabil Abou Rjeily, a Senior Product Designer and UX Engineer, and founder of theNabLabs. I’ve spent 12+ years in the digital field, designing and building products across fintech, SaaS, enterprise and more. We’re an independent studio that takes products the whole way: strategy, product design, interface and motion, development and launch, bringing every step under one roof so ideas ship as products people love, with nothing lost in between.

A studio that scales with the project. Trusted specialists join when needed, from back-end development to motion, branding and beyond.

Capabilities

From idea to interface to something people can use.

The Nablab brings together product thinking, design and front-end development to turn ideas into thoughtful digital experiences.

Start a project
01 — Product

From early ideas and requirements to structure, user flows and product direction.

02 — Design

Clear, intuitive interfaces and scalable design systems built around real users and real products.

03 — Development

Production-ready front-end development that stays faithful to the design and the experience.

04 — Collaboration

When a project needs additional expertise, we work with trusted specialists across back-end, branding, motion and other disciplines to bring the product together.

Selected work

Projects we’re proud of.

Explore all work
PROJECT 01 · Fintech · Mobile

SmartWealth— Investing Onboarding

Product DesignFront-EndUXUIPrototypingDesign System

Designed and built the end-to-end onboarding for SmartWealth by NBK Wealth, from splash through biometric ID, KYC and investment preferences to a funded portfolio.

View case study & showcase
PROJECT 02 · Fintech · Mobile

Al Hilal— Digital Banking App

Product DesignFront-EndUXUIDesign SystemMotion

A youth-focused digital banking super-app for Al Hilal Bank, pairing a prepaid debit card and children’s saving accounts with everyday lifestyle services, from a guided onboarding to a rewards-driven home.

View case study & showcase
Al Hilal — Digital Banking App
PROJECT 03 · Healthcare SaaS · Web & Mobile

Wimsa— Clinic Management Platform

An end-to-end clinic management platform: secure medical records, scheduling, lab orders and task workflows. Delivered as a responsive web console for the front desk and a companion mobile app for clinicians on the move.

Wimsa — Clinic Management Platform web — schedulerWimsa — Clinic Management Platform web — ordersWimsa — Clinic Management Platform mobile
Product DesignFront-EndUXUIDesign SystemResponsive Web
View case study & showcase
PROJECT 04 · Hospitality · Mobile

Related— Restaurant Table Booking

Product DesignFront-EndUXUIInteraction DesignPrototyping

A concierge-style dining app for discovering venues and reserving the perfect table: from date, guests and live availability through an interactive floor plan, special requests and a confirmed booking with reminders.

View case study & showcase
Related — Restaurant Table Booking
PROJECT 05 · AI SaaS · Web

Base360— AI Conversation & Lead Platform

Product DesignFront-EndUXUIDesign SystemDashboards

A platform that unifies every channel (Meta and TikTok comments, DMs, WhatsApp, SMS, email and calls) into one inbox where AI agents reply in seconds, turn each thread into a tracked lead, and nurture it through to the sale.

View case study & showcase
Base360 — AI Conversation & Lead Platform — dashboardBase360 — AI Conversation & Lead Platform — landing page
Explore all work 13 projects in the full archive
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Let’s build something great.

Tell us what you’re working on and pick a time that suits you. We’ll talk through the idea and what it would take to ship it.

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October 2026
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